How to Build Effective Real Estate Landing Pages Created November 13, 2020 As a real estate professional, whether you’re trying to find buyers for a property or looking for homeowners who want to sell their houses, whatever helps reach your target audience better is a welcome advantage. At any point in time, the property market is heavily crowded, and getting your message out can be challenging. Therefore, if you have access to a specialized tool that gives you individuality and lets you get heard above the noise, you will gain the edge over your competition. One of the tools is a well-built real estate landing page. What is a landing page? A landing page or a squeeze page is a single page on your website linked to ad campaigns on Facebook, Google, Pinterest, other websites, or email. It is used to generate traffic to a web page designed to get visitors to give you their contact information in exchange for free content, home search, or home valuation tools. Unlike the website’s homepage, which all web visitors use, the landing page is targeted at specific types of users and crafted to make them take a single action. This action may be to give you their email address, phone number, sign up, or buy something. Landing pages are typically used by realtors, developers, or real estate agencies. Types of real estate landing pages There are three main types of real estate landing pages. 1. Home value landing pages These landing pages target potential sellers by offering to give them an estimated value for their property. Most often, the visitor must enter their home address in a form located on the screen to get the estimate. There are two types of home value landing pages: Instant valuation landing pages: The visitor receives an instant home valuation when they enter their home details and contact information in the form. These have a high conversion rate, but the estimates are not always accurate. CMA (Comparative Market Analysis) Offer or Delayed Valuation Landing Pages: Here, the visitor is asked to leave their contact details with the promise that they will be contacted for a more accurate valuation. The seller is usually required to pay, and the valuation is professionally prepared. 2. Home search landing pages These are targeted at buyers, investors, and other individuals looking for a property within a specific locality. Visitors to the page can search the website’s property database. Usually, the visitor must leave their email address to get access to an unlimited number of searches. 3. Free content landing pages These target both buyers and sellers with information that may be useful to them. The free content can include e-books, checklists, guides, or market research. The list of covered topics can consist of any real estate related issue. To gain access to the content, visitors must provide their contact information. How to build a high converting landing page There are four parts to designing productive real estate landing pages: 1. Engaging Copy The first and most crucial aspect of high conversion landing pages is excellent content. The following are the rules to observe when creating landing page content: KISS – Keep it short & sweet: Your content only has a few seconds to grab visitor’s attention. You can ensure that it does this by going straight to the kernel of the matter. Using short declarative sentences will also gain attention. Break up your content: People find large chunks of text intimidating; break it up using images, bullets points, headers, subsections, and icons. Be precise: Avoid making generalized statements; instead, be specific and back up claims with statistics. Also, find places within the text for words that ask the reader to take specific actions. Include social proof: People trust the words of ordinary people like themselves more than the claims of a brand; use testimonials. Use evocative images and videos: Pictures grab attention, and visitors are more likely to watch a video than read text. But only use pictures of the actual property or real people, not stock photos. Maintain focus: Content must be written to bring visitors to one inevitable conclusion. Your most important content should be the first thing visitors see. Keep less critical content below the fold. 2. Overall design Design can make or break your content. Key things to pay attention to when designing the page are: Simplicity: By using layout, fonts, or images that are easy on the eye, easy to read, and do not distract from the main message of the page. Evocative: Use colors and pictures that the audience can identify with and which trigger the right psychological response in them. Make the page responsive: A responsive web page, just like a responsive website – https://www.upkeepmedia.com/property-management-websites/ – is one that looks good on desktop computers, as well as handheld devices. Use a landing page template: These make the work of designing your landing page easier by relieving you of the burden of building your landing page from scratch. 3. Optimized Call-to-Action (CTA) The call-to-action is the most important element on the landing page. Everything on the landing page is designed to bring visitors to this single component of the page and get them to respond to the CTA. Steps to optimizing the call-to-action include: Making the CTA button stand out by using the right size and color. It should be the most prominent part of the landing page. Use inviting CTA text. The words that go on the CTA button should not be words that make people feel bullied or do some work. Keep the CTA below the fold. This will force readers to scroll down to find it, giving you time to convince them. 4. Follow-Up Instead of asking leads, provide much information on the landing page, it is best to present them with one or two questions only. If they answer these questions, they have shown interest and commitment, and may now be taken to a secondary page where they will be asked to provide additional information. Doing this removes the visitor’s initial resistance and ensures that only the highest quality leads are captured. Promoting your landing page Finally, how do you get your landing page in front of your target audience? There are two basic methods: Paid advertising: This is when you want to get much traffic in the shortest possible time. It is the more expensive option and includes Google, Facebook, and other types of online advertising. Link building: This is a long-term approach that involves publishing guest posts on specialized blogs or media outlets, cross-posting, and email campaigns. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://www.berush.com/static/webpack_bundles/remote.js?v=9"; fjs.parentNode.insertBefore(js, fjs); }(document, "script", "berush-widget")); (adsbygoogle = window.adsbygoogle || []).push({}); Is Your Business Being Found Online? Free Digital Marketing Report ($150 Value) Want to know how your business stacks up against the competition? Learn More Read more articles about SEO. The Top Benefits That Search Engine Optimisation Offers Your Australian Business It is essential that your online business website has prominence in the local community and further afield. It would be incredibly frustrating to have a fantastic product or service, and nobody knows that you actually exist. This is the reality, however, for many... Read More Why Your Dental Practice Needs SEO (And How to Start) In the current healthcare market, merely maintaining a visually appealing dental facility and possessing good clinical skills does not ensure a continuous flow of patients. If a patient requires dental attention—be it urgent or routine, they likely will type “dentist... Read More Establishing Marketing Strategies With Effective SEO Implementation In the current age, businesses require efficient marketing; an effective marketing strategy relies heavily on search engine optimization tools and an adequate investment of time to implement the right strategy to achieve desired outcomes. SEO encompasses technical web... Read More 15 Expert SEO Agencies in Australia for National and Local Optimisation Australia’s digital landscape is fiercely competitive. Whether you’re a local storefront or a national brand, SEO remains essential for driving visibility, leads, and revenue. The 15 agencies listed below are seasoned in both local and national optimisation, using... Read More The Hidden Reason You’re Not Ranking Abroad You’ve done the research. Your site’s optimised. You’re even seeing decent rankings at home, but when you check search results overseas, your pages are buried. What gives? Expanding into global markets isn’t as simple as translating a few pages or targeting a broader... Read More SEO That Sticks: Why Short Term Wins Aren’t Enough for Growing Startups There’s something satisfying about a quick win. You publish a blog, tweak a few titles or run a short campaign and traffic jumps overnight. It's exciting, a little like moving the furniture around and suddenly loving your space again. But much like home design,... Read More Effective Keyword Research Strategies for SEO Success Looking to increase your website's visibility in search engine results? Successful SEO strategies rely heavily on performing proper keyword research. The essence of keyword research extends beyond identifying popular search terms to understanding both the specific... Read More 10 Hidden SEO Techniques That Will Double Your Organic Traffic in 2025 Every SEO strategy has to keep up with recent developments, like I look at the SEO market gets more competitive every year. By 2025, basic keyword optimization or link scraping will not be beneficial. SEO experts and specialists need to capture new tactics and unlock... Read More (adsbygoogle = window.adsbygoogle || []).push({}); (adsbygoogle = window.adsbygoogle || []).push({}); Read more articles about marketing. To Improve Your Thai Business Prospects – Engage With a Digital Marketing Agency Many Thai customers continue to shop using their various digital devices, and while the high street can still be busy, there is an increasing number of profits to be made using online methods. The hope is that you already have some kind of e-commerce presence, because... Year-Round Marketing Strategies for Accounting Firms Competition among accounting firms increases with every dawn of the day, with thousands of new accountants joining the industry every year. Without conscious effort to become outstanding, it’s very easy to get lost in the crowd. And that means less business, and,... Real Strategies That Make Digital Impact In a digital-first world, visibility alone isn't enough. Brands must strive for genuine impact, cutting through the noise, delivering value and creating memorable interactions with their audience. A clever ad or trendy reel might get attention for a moment, but true... How Managed Mobility Support Agile Marketing Teams Achieving marketing success these days feels like a Herculean task. The market is so competitive that you need to craft clever campaigns to stand out and gain improved visibility. Beyond targeting the subconscious mind, you must practice agile marketing by being... 4 Undeniable Marketing Benefits of Renting LED Mobile Event Screens If you want to grab attention quickly or enhance the experience of attendees at your next show or event, interactivity is something you should consider. The great thing about events is that they bring people together in one space, but in today’s digital world, we can... How to Establish a Strong Presence on Relevant Social Media Platforms Establishing a strong presence on relevant social media platforms means more than just opening an account. It’s about creating a space where your audience feels seen, heard, and engaged. By focusing on the right channels, crafting content that resonates, and...