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Our Google Ads Approach

We build every campaign around geo-targeting and conversion tracking first — so you know exactly what each dollar produces. Our reporting goes beyond clicks to show cost-per-conversion, revenue attribution, and where your next optimization dollar should go.

Our Google Ads Process

  1. Account Audit

    Review your existing Google Ads account — or set up a new one — to identify wasted spend and missed opportunities before we touch a single bid.

  2. Keyword Research

    Identify high-intent keywords your Colorado customers actually use, including negatives to filter out clicks that will never convert.

  3. Campaign Build

    Craft compelling ad copy with strong CTAs, build geo-targeted ad groups, and configure bidding strategies matched to your conversion goals.

  4. Landing Page Alignment

    Review destination pages and recommend changes so the message from ad click to page headline is consistent and conversion-ready.

  5. Conversion Tracking

    Set up Google Ads conversion tracking and link to GA4 — capturing form fills, calls, and key page events so decisions run on real data.

  6. Monthly Optimization

    Refine bids, test new ad variations, expand winning keywords, and prune underperformers — every change documented in your monthly report.

What You Get

Keyword Research

High-intent keywords your customers use, with negatives to cut waste and lower cost-per-click.

Geo-Targeting

Target specific cities, zip codes, or radius areas so ads reach your real service area.

Conversion Tracking

Form fills, calls, and page events tracked so every optimization uses real outcome data.

Negative Keywords

Filter irrelevant searches to cut wasted ad spend and improve campaign quality score.

Landing Page Reviews

Align destination pages with your ads to improve click-to-conversion rates.

Monthly Reporting

Clear reports covering impressions, clicks, conversions, and cost-per-conversion.

Google Ads Pricing Plans

Management fees only — ad spend billed separately by Google. Save 20% with a 1-year commitment.

Monthly Annual Save 20%

Google Ads Starter

Management fee only — ad spend billed separately by Google.

$450 /mo
Save 20% with 1 year commitment Lock in a 20% discount with a 1-year commitment. Pay monthly at $360/mo for the entire year (saves $1,080/year). Ad spend is billed directly by Google — not included here.

  • Keyword Research

    Up to 10 high-intent keywords identified through competitor research and matched to your services.

  • Campaign Setup & Ad Copy

    Campaign structure, ad groups, and two ad variations written and tested per campaign.

  • Geo-Targeting

    Ads shown only in your defined service area — city, zip, or radius targeting around your location.

  • Conversion Tracking

    Form fills, phone calls, and key page actions tracked so optimization runs on real outcomes, not just clicks.

  • Google Analytics Integration

    Linked to your GA4 property so on-site engagement data feeds back into campaign decisions.

  • Monthly Performance Report

    Written monthly report covering impressions, clicks, CPC, conversions, and cost-per-conversion.

  • Account Ownership Stays With You

    Your Google Ads account belongs to you. We manage under agency MCC access — you keep the account if we ever part ways.

  • Ad Spend: Billed by Google

    Management fee is separate from ad spend. You pay Google directly — no markup, full transparency on where media dollars go.

  • Retargeting Campaigns

    Display and search retargeting to recapture visitors who didn't convert. Available in Growth and Premium plans.

  • Landing Page Optimization

    Recommendations and minor edits to destination pages to improve conversion rate. Available in Growth and Premium plans.

  • Priority Support

    Faster response times and direct access to your strategist for time-sensitive changes. Available in Premium plan.

  • Weekly Optimization

    Bid and creative adjustments made weekly rather than monthly. Available in Premium plan.
Choose Starter

Google Ads Starter

Management fee only — ad spend billed separately by Google.

$360 /mo
Save 20% with 1 year commitment Lock in a 20% discount with a 1-year commitment. Pay monthly at $360/mo for the entire year (saves $1,080/year). Ad spend is billed directly by Google — not included here.

  • Keyword Research

    Up to 10 high-intent keywords identified through competitor research and matched to your services.

  • Campaign Setup & Ad Copy

    Campaign structure, ad groups, and two ad variations written and tested per campaign.

  • Geo-Targeting

    Ads shown only in your defined service area — city, zip, or radius targeting around your location.

  • Conversion Tracking

    Form fills, phone calls, and key page actions tracked so optimization runs on real outcomes, not just clicks.

  • Google Analytics Integration

    Linked to your GA4 property so on-site engagement data feeds back into campaign decisions.

  • Monthly Performance Report

    Written monthly report covering impressions, clicks, CPC, conversions, and cost-per-conversion.

  • Account Ownership Stays With You

    Your Google Ads account belongs to you. We manage under agency MCC access — you keep the account if we ever part ways.

  • Ad Spend: Billed by Google

    Management fee is separate from ad spend. You pay Google directly — no markup, full transparency on where media dollars go.

  • Retargeting Campaigns

    Display and search retargeting to recapture visitors who didn't convert. Available in Growth and Premium plans.

  • Landing Page Optimization

    Recommendations and minor edits to destination pages to improve conversion rate. Available in Growth and Premium plans.

  • Priority Support

    Faster response times and direct access to your strategist for time-sensitive changes. Available in Premium plan.

  • Weekly Optimization

    Bid and creative adjustments made weekly rather than monthly. Available in Premium plan.
Choose Starter
Most Popular

Google Ads Growth

Management fee only — ad spend billed separately by Google.

$800 /mo
Save 20% with 1 year commitment Lock in a 20% discount with a 1-year commitment. Pay monthly at $640/mo for the entire year (saves $1,920/year). Ad spend is billed directly by Google — not included here.

  • Everything in Starter

    All features from the Google Ads Starter plan are included.

  • Up to 25 Keywords

    Expanded keyword set covering branded, competitor, and high-intent service-area terms with negatives to filter waste.

  • 4 Ad Variations + A/B Testing

    Four ad variations per campaign with active A/B testing so winning headlines get more impression share over time.

  • Retargeting Campaigns

    Display-network and search retargeting to recapture site visitors who didn't convert on their first visit.

  • Landing Page Optimization

    Recommendations and minor edits to destination pages — headlines, CTAs, form placement, and page speed improvements.

  • Bi-Monthly Reporting

    Reporting twice per month with mid-cycle adjustments — bids, budgets, and creative refreshed in near real time.

  • Competitor Ad Analysis

    Review competitor ad copy and keyword strategies to identify gaps and opportunities in your campaigns.

  • Negative Keyword Management

    Ongoing negative keyword refinement to cut irrelevant clicks and protect your budget from wasted spend.

  • Ad Spend: Billed by Google

    Management fee is separate from ad spend. You pay Google directly — no markup, full transparency on where media dollars go.

  • Weekly Optimization

    Bid and creative adjustments made weekly. Available in the Premium plan.

  • Dedicated Strategist

    A single named strategist owns your account and is available for direct calls. Available in Premium plan.

  • Video & Display Campaigns

    YouTube and Google Display Network campaigns for full-funnel awareness. Available in Premium plan.
Choose Growth
Most Popular

Google Ads Growth

Management fee only — ad spend billed separately by Google.

$640 /mo
Save 20% with 1 year commitment Lock in a 20% discount with a 1-year commitment. Pay monthly at $640/mo for the entire year (saves $1,920/year). Ad spend is billed directly by Google — not included here.

  • Everything in Starter

    All features from the Google Ads Starter plan are included.

  • Up to 25 Keywords

    Expanded keyword set covering branded, competitor, and high-intent service-area terms with negatives to filter waste.

  • 4 Ad Variations + A/B Testing

    Four ad variations per campaign with active A/B testing so winning headlines get more impression share over time.

  • Retargeting Campaigns

    Display-network and search retargeting to recapture site visitors who didn't convert on their first visit.

  • Landing Page Optimization

    Recommendations and minor edits to destination pages — headlines, CTAs, form placement, and page speed improvements.

  • Bi-Monthly Reporting

    Reporting twice per month with mid-cycle adjustments — bids, budgets, and creative refreshed in near real time.

  • Competitor Ad Analysis

    Review competitor ad copy and keyword strategies to identify gaps and opportunities in your campaigns.

  • Negative Keyword Management

    Ongoing negative keyword refinement to cut irrelevant clicks and protect your budget from wasted spend.

  • Ad Spend: Billed by Google

    Management fee is separate from ad spend. You pay Google directly — no markup, full transparency on where media dollars go.

  • Weekly Optimization

    Bid and creative adjustments made weekly. Available in the Premium plan.

  • Dedicated Strategist

    A single named strategist owns your account and is available for direct calls. Available in Premium plan.

  • Video & Display Campaigns

    YouTube and Google Display Network campaigns for full-funnel awareness. Available in Premium plan.
Choose Growth

Google Ads Premium

Management fee only — ad spend billed separately by Google.

$1,500 /mo
Save 20% with 1 year commitment Lock in a 20% discount with a 1-year commitment. Pay monthly at $1,200/mo for the entire year (saves $3,600/year). Ad spend is billed directly by Google — not included here.

  • Everything in Growth

    All features from the Google Ads Growth plan are included.

  • Unlimited Keywords

    Keyword set expands as needed across all service categories, geos, and seasonal opportunities — no cap.

  • Video & Display Campaigns

    YouTube video ads and Google Display Network campaigns layered onto Search for full-funnel coverage.

  • Advanced Retargeting

    Sequenced retargeting across Search, Display, YouTube, and Gmail tuned to each visitor's intent stage.

  • Weekly Optimization

    Bid, budget, and creative adjustments made weekly so your campaigns respond to data within the same week.

  • Dedicated Strategist

    A single named point of contact runs your strategy calls, reviews creative, and coordinates every change in your accounts.

  • Priority Support

    Same-day response times and direct Slack or phone access to your strategist for urgent changes.

  • Advanced Conversion Modeling

    Enhanced conversion modeling including offline import, enhanced conversions, and value-based bidding where applicable.

  • Performance Max Campaigns

    Google's AI-driven Performance Max campaigns layered in to capture inventory across all Google surfaces simultaneously.

  • Ad Spend: Billed by Google

    Management fee is separate from ad spend. You pay Google directly — no markup, full transparency on media costs.

  • Quarterly Business Reviews

    Formal quarterly review covering YTD performance, competitive landscape shifts, and strategy for the next 90 days.

  • Custom Reporting Dashboard

    Live Looker Studio dashboard with your key metrics so you can check performance any time without waiting for a report.
Choose Premium

Google Ads Premium

Management fee only — ad spend billed separately by Google.

$1,200 /mo
Save 20% with 1 year commitment Lock in a 20% discount with a 1-year commitment. Pay monthly at $1,200/mo for the entire year (saves $3,600/year). Ad spend is billed directly by Google — not included here.

  • Everything in Growth

    All features from the Google Ads Growth plan are included.

  • Unlimited Keywords

    Keyword set expands as needed across all service categories, geos, and seasonal opportunities — no cap.

  • Video & Display Campaigns

    YouTube video ads and Google Display Network campaigns layered onto Search for full-funnel coverage.

  • Advanced Retargeting

    Sequenced retargeting across Search, Display, YouTube, and Gmail tuned to each visitor's intent stage.

  • Weekly Optimization

    Bid, budget, and creative adjustments made weekly so your campaigns respond to data within the same week.

  • Dedicated Strategist

    A single named point of contact runs your strategy calls, reviews creative, and coordinates every change in your accounts.

  • Priority Support

    Same-day response times and direct Slack or phone access to your strategist for urgent changes.

  • Advanced Conversion Modeling

    Enhanced conversion modeling including offline import, enhanced conversions, and value-based bidding where applicable.

  • Performance Max Campaigns

    Google's AI-driven Performance Max campaigns layered in to capture inventory across all Google surfaces simultaneously.

  • Ad Spend: Billed by Google

    Management fee is separate from ad spend. You pay Google directly — no markup, full transparency on media costs.

  • Quarterly Business Reviews

    Formal quarterly review covering YTD performance, competitive landscape shifts, and strategy for the next 90 days.

  • Custom Reporting Dashboard

    Live Looker Studio dashboard with your key metrics so you can check performance any time without waiting for a report.
Choose Premium

Why Choose Animas for Google Ads

Google Ads Certified — Our team holds current Google Ads certifications across Search, Display, and Video, with agency MCC access to beta features and direct Google support.

Real Local Team — Based in Durango, we meet clients in person, understand the Southwest Colorado market, and only take on campaigns where we know we can deliver results.

Results-Driven Reporting — Every report ties spend to conversions, not just clicks. You always know your cost-per-lead and where to invest the next optimization dollar.

Transparent Pricing — Management fees are published openly above and billed separately from your Google ad spend. No hidden fees, no media markups, no surprises.

Get a Free Consultation
Google Ads ROI dashboard showing campaign performance metrics for a Colorado business managed by Animas Marketing.

Google Ads FAQ

Common questions about Google Ads management.

Is ad spend included in your management fees?

No. Management fees and ad spend are billed separately. You set the ad budget and pay Google directly through your account. Our fee covers strategy, setup, ad creation, ongoing optimization, and reporting — never the media spend itself. You retain full account ownership.

How quickly will I see results from Google Ads?

Google Ads is faster than SEO — most campaigns produce clicks and leads within the first week. Real optimization happens over the first month or two as we collect conversion data, refine targeting, and trim wasted spend. Expect each month to improve meaningfully over the last.

Can you target customers in specific Colorado areas?

Yes. Geo-targeting is a core part of every campaign. We can target specific cities, zip codes, or a radius around your business — showing ads only to people searching in Durango, across Southwest Colorado, or statewide depending on your service area and goals.

How does conversion tracking work?

We set up Google Ads conversion tracking and link it to Google Analytics 4. This captures form fills, phone calls, and key page actions so every optimization decision runs on real outcomes — not just impressions and clicks. You'll see cost-per-conversion in every report.

Do you optimize landing pages as part of the service?

Growth and Premium plans include landing page optimization — recommendations and minor edits to destination pages to improve conversion rate, including headlines, CTAs, form placement, and page speed. Full page rebuilds are a separate project, and we'll recommend one if it makes sense.

Are you Google Ads certified?

Yes. Our team holds current Google Ads certifications across Search, Display, and Video. We manage accounts under a Google Partner MCC with access to beta features, direct Google support, and agency-level tools not available to individual advertisers.

Ready to Get More Customers?

Free consultation and a clear conversion plan.

Contact Us Today