How Video Production is changing in 2021 Created November 21, 2020 Ever since the COVID-19 pandemic began, humankind has been making numerous changes to their daily lives. These changes include small things like how they do their grocery shopping, how they interact with other people, and how much more time they’ve been spending on the internet. More and more people are connected to the web ever since we have been pushed to stay indoors. That being said, a lot of people have been transitioning from going out to staying in. Artists, business people, entrepreneurs, students, and basically all kinds of people have had to adjust. So I think we can all agree that the most common thing in this rapidly-evolving world is change. Nevertheless, we still find time to do the things we love and the things we have to do. Life goes on, and so does business. Since we’re all not getting any younger, we have to make do with what we have. With the world changing, it’s no surprise that the trends in many different fields change too. Right now, video production has drastically changed and is going to keep changing. If your field is involved in video production, you might want to read this article. Together we’ll discuss how video production is changing in 2021. Keep in mind that the best content goes hand in hand with the best video production. Even if you have the best content, the wrong execution will only waste your efforts. That’s where the team at Animation Explainers comes in. They cover numerous topics that you can make videos on and will make sure that it fits your budget too! How Is Video Production Changing In 2021? Below are the trends in video production have we’ve foreseen to carry onto 2021: Duration Is Not As Important If you used to stress over having extremely long or incredibly short videos, stress no more! People nowadays aren’t quite particular over video duration. As long as you share the content that you mean to share, your viewers won’t mind. What is important is that your video gives a lasting impression to your viewers. It should be appealing, and employ the tone that you intend to. For businesses using explainer videos (videos that leave a short introduction to your company or describe a product/service), it might look like longer videos are more preferred by your target audience. However, it’s good to know that as long as you get your point across, the duration of your video will not matter. Spending More Won’t Necessarily Get You More Views There is no need for you to spend all of your budget to produce a single video. Having a set budget for video production and a set budget for marketing is already enough to spread brand awareness. It is much better for you to think of content that will leave a good impact to your audience. After which, your audience will be the ones to share your videos to their family and peers. If your video has enough impact, those people will search for your company or service by the time that they need it. Businesses that tend to pour all their cash into a video producer or hire someone to make the fanciest video but forget to market properly end up with a video of high quality but have no viewers. People Appreciate Authentic Storytelling Because COVID-19 inspired compassion and empathy during these hard times, people now appreciate authenticity and prefer genuine storytelling instead of made up fiction. If you want your video to be inspiring, it is best that you derive a story from your personal life. Your struggles, the journey to where you achieved in life, and what you want to achieve for the rest of your life. On the business side of things, you want to share how your product of service will affect the life of a prospective customer. If you’re offering services like accounting or IT, you might want to appeal to how you can improve their businesses by giving aid or advice. Interactive Video Content Is All The Rage In the past few years, we’ve seen the rise in interactive video content. These interactive videos are relatively new in the video production scene. Imagine that in a video, you are able to select different kinds of options (usually icons) that bring up information about a company, service, or product. Interactive videos are in the form of commercials and are also usually mobile-friendly. Interactive videos are also great for business purposes as it encourages a lot more engagement to your target audience. Although it’s a relatively new concept, there are already different software that you can use to create such videos. Wirewax Wirewax is one of the most well-known Interactive Video producers on the market. It’s partnered with big brands like Facebook, Instagram, Pinterest, and many others. What’s neat about Wirewax is that you can pick from their annual or monthly subscriptions based on whether you’re a small business or big enterprise. Wideo Wideo is a simple, professional, and effective interactive video software that includes a free trial with no credit card required! If you want to upgrade your subscription, you’ll be able to unlock their vast library of graphics, music, and different scenes appropriate for your business or preference. Conclusion With all of these in mind, you’re now familiar with the trends you should consider when creating your own video. Whether you’re producing a video for fun or for business, it’s helpful to remember these if you want a wider reach and achieve good brand awareness. What the audience is looking for nowadays is a combination of authenticity and empathy so the key to a great video is great content. If you’re still having a hard time thinking of content, why not hit up Animation Explainers to get you started? 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