A default WooCommerce store is great for showcasing your products, but it’s missing the tools that help maximize revenue to its full potential. WooCommerce marketing plugins allow you to bridge this gap and extend WooCommerce for email/SMS, on-site CRO, and revenue lift.

These tools help you achieve specific results: growing your subscriber list, recovering abandoned carts, and automating campaigns to create repeat customers. Around 70% of customers tend to forget after adding items to the cart, and leave the site. That’s a lot of lost revenue if you do nothing to get it back.

Setting up these automated reminders is easy. Once you sync your customer and order data directly from your store, the tools can start sending personalized messages to grow your business on autopilot.

What to Look For In a WooCommerce Marketing Plugin

When choosing from the best WooCommerce marketing plugins, it may be beneficial to prioritize tools that offer:

• Native data sync. A deep connection that natively syncs purchase history, customer data, and browsing events will make custom automations more reliable. • Pre-built automations. Out-of-the-box workflows for welcome series, abandoned carts, post-purchase followups, and customer winbacks can save hours of your time. • Key ecommerce features. Look for plugins that give you dynamic product blocks, coupon code generation, and strong segmentation based on purchase behavior. • Compliance. The best tools offer easy integrations of legal consent checkboxes and double opt-ins to ensure compliance. • Stack fit. Avoid overlapping features and make sure the tool integrates well with your forms and themes. • Clear pricing. Understand the pricing model and whether the tool charges you for the number of contacts, sending volume, or both.

Once you understand what functionality you need and what goals you’re looking to achieve, it gets easier to pick a tool that seems just right.

Best WooCommerce Marketing Plugins

Omnisend

Omnisend is best for WooCommerce stores wanting unified email and SMS with powerful, ecommerce-ready automation. Users often praise it for its ease of use and powerful automation capabilities.

Standout Features

Some of the biggest strengths of Omnisend are libraries of pre-built automation flows for welcome, browse/cart/product abandonment, post-purchase, and winback series. It also includes a no-code builder, A/B testing, campaign boosters, and dynamic product blocks.

The segmentation is top-tier and it allows you to filter by customer behavior, purchase history, customer lifetime value, and more. Additionally, you can optimize your send times and leverage automatic campaign boosters, all while seeing exactly how many sales the campaigns generated.

WooCommerce Specifics

Omnisend offers a 1-click product picker for emails, supports both dynamic and static coupon codes, and detailed event tracking. It also allows you to work with predictive segments and high-intent alerts like back-in-stock and price-drop notifications.

Pricing Model

A generous freemium plan is available. Paid plans scale based on your contact list size and monthly email/SMS send volume.

MailPoet

MailPoet is best for store owners who prefer sending inside WordPress with tight WooCommerce integration and minimal overhead. If you don’t need the capabilities of standalone tools, it’s one of the best ways to go.

Standout Features

It provides built-in forms, drag-and-drop templates, and list segmentation. Its key feature is the optional MailPoet Sending Service, which is a dedicated deliverability service that sends over 30 million emails monthly. It ensures your messages reach the inbox instead of the spam folder.

You can also use it to build automated emails and create product content blocks if you want to promote your products to your audience.

WooCommerce Specifics

You can set up automated first-purchase and repeat-purchase emails, abandoned cart sequences, order follow-ups, and back-in-stock notifications. You can also easily insert product blocks and coupons into any email.

Pricing Model

A free tier is available for smaller lists. Paid tiers scale based on your total subscriber count and unlock more advanced features.

AutomateWoo

AutomateWoo is best for power users who want granular, rule-based workflows native to WooCommerce without moving data to an external ESP.

Standout Features

It provides deep triggers and actions across orders, subscriptions, customer behavior, and even loyalty points. You can use it to build multi-step sequences with delays and conditional logic. It also supports review requests and referrals.

WooCommerce Specifics

Since it’s native to your database, the triggers are instant. You can use it for effortless cart reminders, personalized coupon creation, VIP or churn-risk tagging, and subscription renewal prompts among other things.

Pricing Model

It comes with a premium annual license. There are no contact-list-based fees, which is a primary advantage over other providers.

Mailchimp

Mailchimp is best for teams that already use Mailchimp and who need reliable store sync and familiar campaign tooling.

Standout Features

Mailchimp provides strong audience management with tags or segments, product recommendations, customer journeys, A/B testing, predictive demographics, and multi-channel ads with retargeting options.

WooCommerce Specifics

The official plugin syncs customer and purchase data so you can use purchase-based segments, abandoned cart and browse-abandonment flows, and revenue reporting, among other features.

Pricing Model

A freemium plan is available. Paid tiers scale based on contact count, available features, and monthly send caps.

OptinMonster

OptinMonster is best for rapid list growth and onsite conversions via pop-ups, flyouts, and slide-ins with precise targeting and responsive support.

Standout Features

It offers high-quality list growth functionality like exit-intent, device/page rules, URL targeting, time-spent on page, scroll triggers, A/B testing, gamified spin-to-win choices, and targeted coupon delivery.

WooCommerce Specifics

You can target campaigns based on cart value, the number of items in the cart, the specific product/category being viewed, and shopper behavior. It integrates directly with major ESPs like Omnisend to send new subscribers to your main list.

Pricing Model

Tiered annual plans based on features and number of sites.

Conclusion

Ultimately, the best WooCommerce marketing plugins are the ones that align with your specific goals, list size, and data needs. But no plugin can work if your emails land in spam. Before you start investing money, protect your long-term revenue by learning the ropes.

It means configuring your technical sender authentication (SPF, DKIM, and DMARC) and prioritizing list quality with clear consent, a double opt-in process, and an easy-to-find unsubscribe link in every email.