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Social Media Advertising for Colorado Business Owners

Drive more traffic and increase sales by targeting customers most likely to buy.

Social media advertising dashboard showing Facebook and Instagram campaign performance for a Colorado business managed by Animas Marketing.

Social media advertising reaches your customers where they already spend their attention — in their Facebook feed, between Instagram Stories, or scrolling LinkedIn at lunch. With the right audience targeting and creative, paid social is one of the most measurable, scalable channels available to Colorado businesses.

At Animas Marketing, we handle every detail — audience research, creative production, pixel setup, A/B testing, and ongoing optimization — so your campaigns consistently drive qualified leads and sales.

Our Social Ads Approach

We start with audience research and creative strategy — not ad buying. Before a single dollar goes to Meta or LinkedIn, we identify the segments most likely to convert, study competitor creatives, and develop concepts tuned for each platform. We then test, measure, and scale only what earns its cost.

Our Social Ads Process

  1. Audience Research

    We build your customer profile, identify high-intent segments, and study competitor ad libraries so campaigns enter the market with a real point of view.

  2. Creative Strategy

    We develop ad concepts and copy themes tuned to each platform — Facebook feed, Instagram Reels, LinkedIn Sponsored Content — not the same creative everywhere.

  3. Pixel & Tracking Setup

    We install the Meta Pixel, LinkedIn Insight Tag, and conversion events so every click, lead, and sale is attributed accurately before any budget runs.

  4. Campaign Build

    We launch campaigns with small test budgets across audience and creative variants to learn which combinations actually convert before scaling spend.

  5. A/B Testing

    Winning audience-creative combinations get scaled. Underperformers get cut. Creative is refreshed regularly to fight ad fatigue and keep cost-per-result improving.

  6. Monthly Optimization

    You see the same dashboards we see — spend, impressions, clicks, leads, cost-per-conversion — with a written summary of what worked and what's next.

What You Get

Audience Targeting

Reach customers by interest, behavior, job title, and location — where they spend attention.

Custom Creative

Static graphics, motion, and short-form video produced in-house and refreshed to prevent ad fatigue.

Pixel Setup

Meta Pixel and LinkedIn Insight Tag installed with conversion events so every sale is tracked.

A/B Testing

Audience and creative variants tested simultaneously — scale what converts, cut what doesn't.

Conversion Tracking

Form fills, calls, and page events tracked so optimization runs on real outcomes — not impressions.

Monthly Reporting

Transparent reports covering spend, clicks, leads, and cost-per-conversion with next-step notes.

Social Media Advertising Pricing

Management fees only — ad spend billed separately by Meta, TikTok, or LinkedIn. Save 10% with a 1-year commitment.

Monthly Annual Save 10%

Social Ads Starter

Management fee only — ad spend billed separately by Meta or LinkedIn.

$500 /mo
Save 10% with 1 year commitment Lock in a 10% discount with a 1-year commitment. Pay monthly at $450/mo for the entire year (saves $600/year). Ad spend is billed directly by the platform — not included here.
  • Single Platform Campaign

    Campaign management on one platform — Meta (Facebook + Instagram) or LinkedIn — focused budget on the channel that fits your audience.
  • Audience Research

    Customer-profile work and competitor ad-library analysis before any spend so campaigns target high-intent segments from day one.
  • Basic Creative Production

    Static ad graphics and copy produced in-house. Refreshed when ad fatigue signals cost-per-result rising.
  • Pixel & Tracking Setup

    Meta Pixel or LinkedIn Insight Tag installed plus conversion events configured so every lead and sale is attributed accurately.
  • Monthly Performance Report

    Written monthly report covering spend, impressions, clicks, leads, and cost-per-conversion with notes on what worked and what's next.
  • Account Ownership Stays With You

    Your ad accounts, Business Manager, pixels, and audience data always belong to you — not us.
  • Ad Spend: Billed by Platform

    Management fee is separate from ad spend. You pay Meta or LinkedIn directly — no markup, full transparency on where media dollars go.
  • Retargeting Campaigns

    Site-visitor and engagement retargeting to bring back prospects who didn't convert. Available in Growth and Premium plans.
  • Short-Form Video Creative

    Reels, Shorts, and TikTok-native video produced from brand footage. Available in Growth and Premium plans.
  • Multi-Platform Management

    Management across two or more platforms simultaneously. Available in Growth and Premium plans.
  • Dedicated Strategist

    A single named strategist owns your account and is available for direct strategy calls. Available in Premium plan.
  • Weekly Reporting

    Weekly optimization cadence with live dashboard access. Available in Premium plan.

Social Ads Starter

Management fee only — ad spend billed separately by Meta or LinkedIn.

$450 /mo
Save 10% with 1 year commitment Lock in a 10% discount with a 1-year commitment. Pay monthly at $450/mo for the entire year (saves $600/year). Ad spend is billed directly by the platform — not included here.
  • Single Platform Campaign

    Campaign management on one platform — Meta (Facebook + Instagram) or LinkedIn — focused budget on the channel that fits your audience.
  • Audience Research

    Customer-profile work and competitor ad-library analysis before any spend so campaigns target high-intent segments from day one.
  • Basic Creative Production

    Static ad graphics and copy produced in-house. Refreshed when ad fatigue signals cost-per-result rising.
  • Pixel & Tracking Setup

    Meta Pixel or LinkedIn Insight Tag installed plus conversion events configured so every lead and sale is attributed accurately.
  • Monthly Performance Report

    Written monthly report covering spend, impressions, clicks, leads, and cost-per-conversion with notes on what worked and what's next.
  • Account Ownership Stays With You

    Your ad accounts, Business Manager, pixels, and audience data always belong to you — not us.
  • Ad Spend: Billed by Platform

    Management fee is separate from ad spend. You pay Meta or LinkedIn directly — no markup, full transparency on where media dollars go.
  • Retargeting Campaigns

    Site-visitor and engagement retargeting to bring back prospects who didn't convert. Available in Growth and Premium plans.
  • Short-Form Video Creative

    Reels, Shorts, and TikTok-native video produced from brand footage. Available in Growth and Premium plans.
  • Multi-Platform Management

    Management across two or more platforms simultaneously. Available in Growth and Premium plans.
  • Dedicated Strategist

    A single named strategist owns your account and is available for direct strategy calls. Available in Premium plan.
  • Weekly Reporting

    Weekly optimization cadence with live dashboard access. Available in Premium plan.
Most Popular

Social Ads Growth

Management fee only — ad spend billed separately by Meta or LinkedIn.

$1,200 /mo
Save 10% with 1 year commitment Lock in a 10% discount with a 1-year commitment. Pay monthly at $1,080/mo for the entire year (saves $1,440/year). Ad spend is billed directly by the platform — not included here.
  • Everything in Starter

    Includes every feature from the Social Ads Starter plan.
  • Two Platforms Managed

    Campaign management across two platforms — typically Meta plus LinkedIn or TikTok — with shared creative where it makes sense.
  • Retargeting Campaigns

    Display and social retargeting to recapture visitors who didn't convert on their first ad interaction.
  • Lookalike Audience Modeling

    Use your converter data to build lookalike audiences that share the same signals as your best customers.
  • Short-Form Video Creative

    Reels, Shorts, and TikTok-native short-form video produced from on-brand footage and refreshed regularly.
  • Bi-Monthly Optimization Review

    Twice-monthly cadence on creative refresh, audience adjustments, and bid strategy with mid-cycle pivots based on data.
  • A/B Testing

    Multiple ad variations tested simultaneously — winning headlines and audiences get more budget; losers get cut.
  • Ad Spend: Billed by Platform

    Management fee is separate from ad spend. You pay the platform directly — no markup, full account ownership stays with you.
  • Dedicated Strategist

    A single named strategist who owns your account and is available for direct calls. Available in Premium plan.
  • Weekly Reporting

    Weekly optimization calls and live dashboard access. Available in Premium plan.
  • Advanced Conversion Tracking

    Server-side Conversions API, offline conversion uploads, and CRM integration for attribution beyond iOS privacy limits. Available in Premium plan.
Most Popular

Social Ads Growth

Management fee only — ad spend billed separately by Meta or LinkedIn.

$1,080 /mo
Save 10% with 1 year commitment Lock in a 10% discount with a 1-year commitment. Pay monthly at $1,080/mo for the entire year (saves $1,440/year). Ad spend is billed directly by the platform — not included here.
  • Everything in Starter

    Includes every feature from the Social Ads Starter plan.
  • Two Platforms Managed

    Campaign management across two platforms — typically Meta plus LinkedIn or TikTok — with shared creative where it makes sense.
  • Retargeting Campaigns

    Display and social retargeting to recapture visitors who didn't convert on their first ad interaction.
  • Lookalike Audience Modeling

    Use your converter data to build lookalike audiences that share the same signals as your best customers.
  • Short-Form Video Creative

    Reels, Shorts, and TikTok-native short-form video produced from on-brand footage and refreshed regularly.
  • Bi-Monthly Optimization Review

    Twice-monthly cadence on creative refresh, audience adjustments, and bid strategy with mid-cycle pivots based on data.
  • A/B Testing

    Multiple ad variations tested simultaneously — winning headlines and audiences get more budget; losers get cut.
  • Ad Spend: Billed by Platform

    Management fee is separate from ad spend. You pay the platform directly — no markup, full account ownership stays with you.
  • Dedicated Strategist

    A single named strategist who owns your account and is available for direct calls. Available in Premium plan.
  • Weekly Reporting

    Weekly optimization calls and live dashboard access. Available in Premium plan.
  • Advanced Conversion Tracking

    Server-side Conversions API, offline conversion uploads, and CRM integration for attribution beyond iOS privacy limits. Available in Premium plan.

Social Ads Premium

Management fee only — ad spend billed separately by Meta, TikTok, and LinkedIn.

$2,500 /mo
Save 10% with 1 year commitment Lock in a 10% discount with a 1-year commitment. Pay monthly at $2,250/mo for the entire year (saves $3,000/year). Ad spend is billed directly by the platform — not included here.
  • Everything in Growth

    Includes every feature from the Social Ads Growth plan.
  • All Platforms Managed

    Campaign management across Meta, LinkedIn, and TikTok — or whichever combination matches where your customers spend attention.
  • Full-Funnel Creative Library

    Awareness, consideration, and conversion creative produced for each platform with sequenced messaging matched to funnel stage.
  • Advanced Conversion Tracking

    Server-side Conversions API, offline conversion uploads, and CRM integration so attribution survives iOS privacy changes.
  • Dedicated Strategist

    A single named point of contact who runs your strategy calls, reviews creative, and coordinates every change in your ad accounts.
  • Weekly Optimization Calls

    Weekly call with your account manager to review performance, approve creative changes, and pivot on data within the same week.
  • Live Performance Dashboard

    Real-time dashboard so you can check spend, reach, leads, and cost-per-conversion any time without waiting for a report.
  • Ad Spend: Billed by Platform

    Management fee is separate from ad spend. You pay the platform directly — no markup, full account ownership stays with you.

Social Ads Premium

Management fee only — ad spend billed separately by Meta, TikTok, and LinkedIn.

$2,250 /mo
Save 10% with 1 year commitment Lock in a 10% discount with a 1-year commitment. Pay monthly at $2,250/mo for the entire year (saves $3,000/year). Ad spend is billed directly by the platform — not included here.
  • Everything in Growth

    Includes every feature from the Social Ads Growth plan.
  • All Platforms Managed

    Campaign management across Meta, LinkedIn, and TikTok — or whichever combination matches where your customers spend attention.
  • Full-Funnel Creative Library

    Awareness, consideration, and conversion creative produced for each platform with sequenced messaging matched to funnel stage.
  • Advanced Conversion Tracking

    Server-side Conversions API, offline conversion uploads, and CRM integration so attribution survives iOS privacy changes.
  • Dedicated Strategist

    A single named point of contact who runs your strategy calls, reviews creative, and coordinates every change in your ad accounts.
  • Weekly Optimization Calls

    Weekly call with your account manager to review performance, approve creative changes, and pivot on data within the same week.
  • Live Performance Dashboard

    Real-time dashboard so you can check spend, reach, leads, and cost-per-conversion any time without waiting for a report.
  • Ad Spend: Billed by Platform

    Management fee is separate from ad spend. You pay the platform directly — no markup, full account ownership stays with you.

Why Choose Animas for Social Ads

Real Local Team — Based in Durango, we meet clients in person, know the Southwest Colorado market firsthand, and only take on campaigns where we can deliver real results.

ROAS-Focused — Every optimization decision is tied to cost-per-conversion, not impressions or clicks. You always know what each dollar of ad spend actually produced.

Multi-Platform Expertise — We manage campaigns across Meta, LinkedIn, and TikTok — matching platform strengths to your audience rather than running the same strategy everywhere.

Transparent Pricing — Management fees are published openly above and always billed separately from your ad spend. No hidden fees, no media markups, no surprises.

SanaVita Health & Wellness ranked #1 in a sponsored search result for 'hyperbaric chamber' in Durango — paid placement campaign managed by Animas Marketing.

Social Ads FAQ

Common questions about running paid social campaigns with our Durango team.

Is ad spend included in your management fees?

No. Management fees and ad spend are billed separately. You set your ad budget and pay Meta, TikTok, or LinkedIn directly through your own account. Our fee covers strategy, creative production, campaign management, ongoing optimization, and reporting — never the media spend itself. You retain full account ownership.

Which social platforms do you manage?

We manage Facebook, Instagram (via Meta Ads Manager), LinkedIn, and TikTok. For most local Colorado businesses, Facebook and Instagram deliver the best cost-per-lead. B2B clients often see stronger ROI on LinkedIn despite higher click costs. We recommend platforms based on your audience during the discovery call.

How long before I see results from paid social?

You'll see impressions and clicks within hours of launch. Real optimization takes 30–60 days as we gather conversion data and identify winning audience-creative combinations. Plan on a three-month minimum to give the strategy a fair test — each month typically improves on the last.

Will you produce the ad creative or do I need to provide it?

We handle creative in-house — static graphics, motion, and short-form video — and refresh it regularly to fight ad fatigue. If you have existing brand photography or video, we'll use it. If not, we design or shoot what each platform needs.

Do you run retargeting campaigns?

Yes. Growth and Premium plans include retargeting campaigns that serve ads to people who visited your website, engaged with your content, or watched a video but didn't convert. We also build lookalike audiences from your best-performing customers to find new prospects.

How often will I receive performance reports?

Starter plans receive monthly reports. Growth plans include bi-monthly reporting with mid-cycle creative and bid adjustments. Premium includes weekly optimization calls and a live dashboard so you can check performance any time. All reports cover spend, impressions, clicks, leads, and cost-per-conversion.

Ready to Get More Customers?

Free consultation and a clear ad-spend plan.